Guides

Guides forcreators.

Plain answers to the questions we get asked most. No signup, no download, nothing gated.

We build live media kits for creators, which means we spend a lot of time looking at how creators present themselves to brands, and at where that goes wrong. These are the answers we find ourselves giving over and over.

They are written to be useful on their own. If they happen to explain why we built what we built, that is a side effect rather than the point.

What to put in a creator media kit (and what to leave out) The seven sections a brand actually reads, the five things that hurt you, and a checklist at the end. Live media kit vs PDF: why your kit is already out of date What a PDF costs you once it leaves your hands, and the cases where one is still the right answer. What to charge a brand How rates are actually built, why followers are the wrong starting point, and what the industry typically pays.

More guides are on the way, including how to pitch a brand for the first time, what to do when a brand offers free product instead of money, and how to follow up when a brand goes quiet. Studio notes at the bottom of this page is where new ones get announced.