What to put in a creatormedia kit.

A media kit is the page a brand opens after they have decided you might be worth a conversation. It is not an introduction. It is the proof that ends the question.

Most creator media kits fail for the same reason: they are built to impress rather than to answer. A marketing manager opening your kit has three questions, and roughly ninety seconds to answer them. Who is your audience, does your work perform, and can I afford you.

Everything below is organised around those three questions. If a section does not answer one of them, it does not belong.

1. A one-line description of who you are

Not a bio. One sentence a brand could repeat to their boss without having to paraphrase you.

"I make short-form cooking content for people who cook on weeknights, mostly women 25 to 40 in Canada and the US."

That sentence does more work than three paragraphs about your journey. Save the story for your About page.

2. Your audience, in the terms a brand buys in

Brands do not buy followers. They buy a specific group of people. Give them:

• Total audience by platform, with the current number
• Age and gender split
• Top countries or cities
• What your audience is actually into, if you know it

The mistake here is listing only the follower count. A creator with 9,000 engaged followers in one country beats 40,000 scattered across the world, and the only way a brand knows that is if you show them.

3. Performance, not promises

This is the section that decides it. Include:

• Average views or reach per post, by format
• Engagement rate, and say how you calculated it
• Story or link click-through if you have it
• Saves and shares, which matter more than likes to most brands now

Use recent numbers. A kit quoting last spring's reach is worse than no numbers at all, because it tells a brand your best months are behind you.

4. Two or three past campaigns, with outcomes

Not a wall of logos. Two or three, each with what you made and what happened.

"Three reels and four stories for a local coffee roaster. 81,000 views, 340 link clicks, they rebooked for the following quarter."

One campaign described properly beats twelve logos in a grid. If you have not worked with brands yet, use your own best-performing organic post the same way. It proves the same thing.

5. What you actually offer

List the formats you will make, in plain terms. Reels, stories, a usage licence, whitelisting, exclusivity, event attendance. Brands need to know what they can ask for.

6. Your rates, or a clear route to them

Two workable approaches.

Show them. Fastest. Filters out anyone who cannot afford you before they take up your time.

Gate them. A password-protected rate card, or a line saying rates are sent on request. Keeps flexibility for bigger deals, at the cost of one extra email.

What does not work is silence. A kit with no mention of money invites a brand to open at their number instead of yours.

7. How to reach you

One email address. Not a contact form, not a DM link, not three options. Make it a link they can click.

What to leave out

A long personal bio. Nobody buys the story on first contact.

Every platform you have ever touched. Two strong platforms beat five thin ones. A dormant account with 400 followers is evidence against you.

Stock photography. Use your own work. It is the sample.

Vanity metrics with no baseline. "Over a million impressions" means nothing without the timeframe.

Anything that will be wrong in a month. Which brings us to the real problem.

The problem with every media kit built as a PDF

Everything above goes stale. Your reach changes, your follower count changes, your last campaign stops being your last campaign. A PDF freezes all of it on the day you exported it.

So one of two things happens. Either you rebuild it every few months, which almost nobody does, or you send brands numbers that are quietly months out of date.

A live media kit solves this by pulling your insights in automatically. The page sits on your own domain, and the numbers on it are the numbers as of today, whether you looked at it this morning or last September.

That is what we build at Barkhouse Creative Co. One kit, custom designed from your intake. We buy and register the domain and manage it for you, so there is nothing for you to set up and no renewal to remember. It carries your name, and it is yours to take at any time at no charge. $347 CAD to build, then $22 CAD a month to keep it live. Add THE LIVE RATE CARD and a password-protected rate card sits at the bottom of your page, at $37 CAD a month all in.

See a live media kit  ·  See the media kit options

Checklist

• One-line description of who you are
• Audience numbers, current, by platform
• Demographics: age, gender, location
• Average reach and engagement, by format
• Two or three campaigns with outcomes
• What you offer
• Rates, or a clear route to them
• One contact email