Know your worth.Prove it.
The toolkit built to help you value your work with confidence.
Know your rate.
Two free rate cards, one for UGC and one for content creators, built on the same formula as The Live Rate Card in our media kits.
Free, no catch. We email a copy of the link so you can find it again — that is all.
What should this cost?
The same maths as the download, live. Your numbers are used to work out the rate and nothing else — none of it is stored.
This calculator has a page of its own, with how the number is worked out.
When you need the words, too.
Twelve emails for the twelve moments that actually come up — the cold pitch, the one-time nudge, the rates question, gifted-to-paid. Every template is editable, and each one explains why it's worded that way.
Not one template — a 20-page library that covers the whole deal. Price it, paper it, defend it when the brand pushes back, and invoice for it.
The Pitch & Follow-Up Email Pack and the Agreement & Business Library together — $118 bought separately. The two free rate cards above are yours either way.
Booking a media kit? The bundle is $79 CAD on its own, or $57 added to your media kit build at checkout. See the media kit →
What's actually in each one.
Three tools that cover the full arc of a brand deal — finding the words to open it, papering it properly, and knowing what to charge before either of those conversations starts.
The Pitch & Follow-Up Email Pack $39 · 12 templates
Getting in the door. The cold pitch to a brand that's never heard of you, and the warm nudge for when they read it and didn't reply — once, never twice.
The money conversations. Answering "can you send your rates?" without shrinking, turning a gifted-product offer into a real budget, and countering a low offer with three ways forward instead of one flat no.
Scope, exits, and getting paid. Pinning down the content-only deal before you shoot, declining so the door stays open, and the invoice check-in that doesn't apologise for asking.
Turning one job into the next. The results recap email that converts a single campaign into a second booking.
The working tools. A swipe file of twenty-four subject lines sorted by the moment you're in, a printable pitch tracker so no follow-up gets lost, and a one-page cheat sheet on anatomy, timing, and the do-nots.
Everything in [square brackets] is yours to swap, and every page carries a sidebar explaining the reasoning — so you can edit a template without breaking what makes it work.
The Content Creator Agreement & Business Library $79 · 20 pages
Before you send it. The six terms to lock down first — deliverables, usage rights, paid amplification, exclusivity, approvals, and payment — with the exact question to ask for each and what the answer does to your fee. Plus a rate and usage-fee reference.
The agreement. Ten clauses in plain English, an Exhibit A deliverables table, an Exhibit B usage grid that caps what a brand can do with your content and for how long, and a signature page.
Holding your line. Word-for-word email replies to "this is our standard rate," "we need perpetual worldwide rights," and "our terms are net 90" — collaborative in tone, immovable in substance. Plus a red-flag checklist to run against any contract a brand sends you.
Getting paid. An invoice template with GST/HST and PO fields, follow-up scripts for payment that's gone quiet, and a glossary of the vocabulary agencies use — whitelisting, in perpetuity, work made for hire, deemed approval, kill fee.
The two free rate cards Free · UGC and content creator
Base Number × Deliverable × Usage × Exclusivity + Add-ons
Find your base number. For a post to your own audience, that is followers and engagement. For UGC, it is the video itself — length and complexity, with no follower count involved.
Price each deliverable. One multiplier per format, because a 60-second Reel is not a 15-second story and shouldn't cost the same.
Charge for the rights. Usage and exclusivity priced separately from the content itself. This is the part most creators give away, and it's where the money is.
Add the extras, then check your floor. Rush timelines, extra revisions, raw files — then divide by your hours to confirm the number is actually worth saying yes to.
Hold the number once you've sent it. A fully worked example, three lines for when a brand says the budget is smaller, asks you to justify it, or offers product instead — and the three situations where the answer is simply no.
Every figure is a benchmark, not a law — the point is that your rate arrives with reasons behind it, and brands approve reasons far more readily than they approve a vibe. Both cards are generated from the same engine that powers The Live Rate Card inside a Barkhouse media kit, so the maths is identical; the difference there is that it recalculates from your live platform data instead of sitting still on a page. Get them free →
Buy it, and it's yours.
Instant delivery, straight to your inbox the moment you check out.
Every template is yours — to keep, edit, and reuse on every deal ahead.
The same tools used to close real deals. A great place to start if a custom build isn't right for you yet.
The agreement and business library is drafted for Canadian creators and provided for informational purposes only — it isn't legal advice, and Barkhouse Creative Co. isn't your lawyer. For high-value, long-term, or exclusivity-heavy deals, have a lawyer in your province review before you sign.